Rasleen Sandhu
Strategic marketer combining creative solutions & analytical reasoning
“Based on her work ethic, efficiency, curiosity, and genuine interest to learn and grow, anybody would be lucky to have Rasleen on their team”.
- Julien Boissonnault, Rasleen’s ex Manager at Questrade
Project 1
Digital Marketing Plan
Product: Stress relief, energy and sleep supplements by Jamieson
Problem: Increase supplement sales
Target Audience: Busy young professionals and college students
Messaging Focus: Relate to busy and stressful lifestyle + educational message of how supplements can help
Tactics: Social Media (organic+paid), Content Marketing, SEO, Google Ads, Display Ads, Email Marketing, Influencer Marketing
Mockups
Targeted Email Marketing
Presentation Deck
Project - 2
Integrated Promotion Plan
Product: Kettle Brand Chips
Problem: Expand market share in Canada
Challenges: High competition, strong brand preference for competitors
Target Audience: New immigrants with low brand loyalty
Objective: Increase awareness and develop positive brand association
Messaging focus: Boldness and wide range of chips flavors (use as a metaphor to Canadian diversity)
Tactics: PR, Experiential Marketing, Broadcast, Out of Home, Sales Promotion, Direct Marketing, Digital Marketing
Mockups
Our flavors are as diverse as Canada #yourboldestflavorbelongs
Presentation Deck
Project 3
Market Research
Company: Sephora
Problem - Increasing beauty and personal care product sales among men
Data collection - Online Questionnaire Survey
Target Audience - Identify as male or non-binary, age between 18 to 34 years, live in GTA
Research Objectives:
1. Understand current awareness and perception of the company
2. Determine the most attractive promotional messaging
3. Identify the main barriers to shopping
Survey Questionnaire
Link to questionnaire (Made with Qualtrics)
Presentation Deck
Data Analytics
Analysis 1 -
Insights about customer profile and campaign performance based on raw data of over 2,200 customers of a large grocery chain including demographics, purchase history, campaigns, and other interactions with the company.
Regression analysis to determine (1) factors predicting sales and (2) the success of the promotional campaign.
Customer Profile & Performance
Analysis 2 -
Insights about customer satisfaction based on data collected from 98,587 customers about flights with 12 airlines.
Writing Samples
Sample 1 - Philosophical Essay
A critique of Plantinga’s free will defense against the problem of evil
Sample 2 - Article
Sample 3 - Report
Corporate Social Responsibility as an effective marketing tool
Sample 4 - Historical Explainers
American Civil War and Railway Networks, Trench Warfare and Cuban Missile Crisis